- The Sales Messenger: 10 Lessons for Sales Success in Your Business and Personal Lives
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- Ebook - The Sales Messenger - 10 Lessons for Sales Success in Your Bus – Tremendous Leadership
- Publisher's Summary
The possibilities with this tool are really awesome. Facebook ads JSON is a ManyChat PRO feature that allows you to convert users who click on a Facebook messenger ad into bot subscribers immediately, without them having to message your page! Messenger Codes can be scanned to instantly link the user to your bot, no typing needed.
This is where you can send broadcast messages to your ManyChat subscribers. The Broadcast option in ManyChat allows you to include many different types of content in your broadcast, from text to images to videos and more:. From here you can choose to target subscribers based on a number of different conditions, including:.
You can also target users based on more generic demographic information such as gender, language, etc. Keep in mind when you send a broadcast you have to choose a message type. The 3 types of ManyChat broadcasts are subscription broadcasts, promotional broadcasts, and follow-up broadcasts. And each type of broadcast comes with some limitations:. Remember: the average person gets emails a day.
By making sure that you can send only relevant content to interested subscribers, Facebook is protecting not just its users—but Messenger as a marketing channel. For many marketers, the Automation section of ManyChat is where the real magic happens. This is where you can create set-it-and-forget-it campaigns that will engage users, nurture prospects, and even turn leads into sales. Think of your main menu like the top-level navigation on your website. This is where you should include links to the most relevant and important content in your chatbots. So a good idea might be to categorize your chatbot content into big buckets.
Think of your default reply as a fallback option. A good option here is to give users a few examples of things they can ask about in other words, some of the keywords you have set up. This would also be a good place to provide a menu of some of the different message options, like this:. Now you can customize your welcome message by adding text, buttons, images, videos, and more:. Notice that you have the option of adding a Delay in your message.
The Sales Messenger: 10 Lessons for Sales Success in Your Business and Personal Lives
This can be really helpful when you want to give your prospect enough time to read one message before they receive the next one. So if you include several lines of text in your welcome message, consider adding a slight delay between messages so your users can keep up. First, you should probably say hi and thank your users for connecting with you. For example, you might want to include several buttons that will help guide people as far as what they should do next. No two companies should have the same welcome message, because every company is a little different.
The key is to think about what your company offers, what your users are looking for, and what would be most helpful for them to see. They give you a half-dozen different options, each of which is highly relevant to what they offer. Without a doubt, keywords are one of the most useful parts of ManyChat. This feature gives you the power to create automated bot replies whenever your users ask a certain question. This is essentially… how you create a bot! Next, click in the box that appears and type in the keyword s that you want to create an automatic response for.
Keep in mind you might want to include several close variants of your keyword. This is the sequence of text, pictures, videos, buttons, etc. And here you have 2 options for setting up this content: you can create a brand-new reply, or you can choose an existing piece of content from your library. Finally, you can choose from several different actions—such as tagging the user, subscribing them to a sequence, and so on. Keywords play a big part in setting up highly interactive chatbots. In a way, sequences are a lot like email autoresponders. They allow you to string together a series of messages, each with a customized time delay between their delivery.
You can create a brand-new message or select existing content from your library. By clicking on the text to the left of the message, you can specify how long ManyChat should wait before sending it:. Think of this as your ManyChat filing cabinet, your centralized content repository. You can also create folders to keep your content organized in a way that makes sense for your business:.
How about capturing webinar registrations through Messenger while sending reminders and follow-ups right from your ManyChat account? Hopefully this guide has helped answer some of your biggest questions about using ManyChat. Because Messenger is so closely integrated with Facebook, Messenger Marketing is, in many instances, closely tied with Facebook marketing. And there are several different types of Facebook ads you can run that will result in people interacting with your chatbots.
When creating a Facebook campaign, you now have the option to use Messenger as the objective—meaning that Facebook will show your ads to people who are more likely to open Messenger and send you a message:. This is a helpful option when you are trying to build your ManyChat subscriber list.
From there, you can customize the first few messages people will see inside of Messenger after they click on your ad. You can even include Quick Replies or Buttons to encourage users to interact with you:. If we continue using email as our reference point, this is sort of the Messenger equivalent of paying for a solo email drop. In other words, you are paying to deliver your messages to someone who is not necessarily on your subscriber list. Keep in mind: if the person responds to your sponsored message, they will be added to your ManyChat subscriber list.
And if they respond to your sponsored message using one of your keywords, they will receive your normal chatbot response for that keyword. As you can see, the possibilities are endless for creating highly interactive and individualized marketing campaigns! How can you use this new tool to help grow your business while delivering a better user experience for your customers?
Messenger is a great way to nurture your leads and prospects through a combination of education-based selling, overcoming objections, and reminding users over time about the benefits of your product or service. The key here is to make sure your messages prompt an ideal sales conversation. For example, if you sell high-end blenders, use Messenger marketing to get your prospects thinking about all the ways a high-end blender could simplify and improve their life.
This provides a quicker and easier experience for many people who prefer using Facebook Messenger over email. And because the shipping information is delivered directly inside of Messenger, it makes it easy for customers to ask questions about their order and get a speedy response from a customer service rep. Companies like Lyft, Dominos, and Bank of America continue to use chatbots for customer service in fun and innovative ways, so customers can get the convenient and quick service they want.
Messenger is a great way to increase consumption of any new content. In that case, shoot a broadcast out to your ManyChat subscribers inviting them to check it out! And in some cases, you might be able to deliver that content directly in Messenger itself through a combination of text, images, and videos. Facebook is known as a great channel for remarketing to people who visited your site without purchasing your product—and Messenger Marketing is just as effective.
First, define the audience you want to target inside of Facebook. And in the text of your ad, ask people to send you a message with their 1 question or hesitation regarding your product:. This is a personal and low-friction way to find out what is holding people back from purchasing your product. Armed with that information, you can do several things to increase conversions—such as overcoming those objections one-on-one with your leads inside of Messenger, and updating your sales page to address your most common objections.
As you learned just a moment ago, a ManyChat sequence is a perfect way to nurture leads. And what should you do at the end of that sequence? Why, you should give your users a call-to-action to purchase your product or service, of course! In most cases that will entail creating a button that leads off of Messenger and onto your sales page, product page, or registration page.
And then you can even provide automated follow-up messages, also within Messenger. For companies who rely on webinars to drive purchases and trial sign-ups, this tactic could be a game-changer. You can also create other customized conversion actions inside of ManyChat, such as scheduling an appointment or calling a phone. These are perfect choices for companies whose sales process typically requires some sort of contact with a sales person. October was an exciting month for ManyChat! Now, setting up broadcasts and sequences faster, easier, and more intuitive than ever before.
Here are a few recent case studies published on the ManyChat blog:. Every day more and more companies are joining the Messenger marketing craze and discovering just how effective marketing can be when you communicate with your leads in a personalized and interactive way. I got a little confused while setting up the FB ad for messenger where it asked for my payload. From what I could find, that meant key word that I have set up in ManyChat to listen for. Thank you. Very insightful. We launched our first Manychat bot today, It was easy to do with clear instructions on design and deployment.
It works!! Not complete — you missed the dimensions for video and image, as well as size limitation. ManyChat Blog. January … […]. My email list has grown to over 20, and increases by 1, per month. This massive shift has happened simply because of how I use my Facebook business page. In this course I will guide you through this very same transformation, and it will radically change your life.
That, my friend, is life-changing. I have been exactly where you are today, and I am going to lead you step by step to the freedom that I am enjoying now. You will learn the simple skills and techniques that I use every week to drive tens of thousands of fans to my Facebook page and my website, achieving consistent online sales. You don't need to have special tech skills to do what I'm doing -- I don't. You will be watching over my shoulder with each and every click. I am a stickler for detail, I leave nothing out.
I'll share the techniques that I've learned from the dozens of specialized social media marketing experts I've studied under. The learning and hands-on training I've received has changed my life, and as a student of this course you will reap the benefits of everything I have learned.
Additionally you will avoid all of the trial-and-error I went through to get these strategies to work flawlessly in my own business. You will learn e ach and every technique that has worked so successfully for my business. I have proven this system works by consistently, month after month, doubling my online sales. In this course I will teach you how to duplicate my success. I will take you into the back-end of my website and show you in real-time how to use these techniques to skyrocket your online sales. So, I promise, you will not be overwhelmed with technical jargon, geek speak, or impossible goals!
I am going to transfer to you all of the knowledge I have gained over the past 2 years. You are going to learn the tactics and strategies that have taken me months of testing, trial and error. C onsider this course an express ride to the top - avoiding the pitfalls and mistakes that I made along the way, and benefiting from the lessons I have learned.
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Moreover this is a "living course" - updated monthly with cutting-edge strategies as they happen. These updates and new strategies will be inserted into the course and you will be notified at once by email. Facebook is an ever-evolving marketing platform, and because of that, I subscribe and listen to over a dozen Facebook marketing podcasts each week. I am always implementing new techniques, and when I hit on one that works brings me huge success in sales I share it with a breaking news update - right inside the course - and with an urgent email to notify you that the update is available.
This is a huge win for you. With social media marketing you need to stay on the cutting edge This value is priceless! These updates will always be presented in a step by step screen flow showing you exactly how this new technique will increase your website sales and how to go about implementing it. This is a serious course for serious people who are ready to watch their online sales explode! I magine doing what you want when you want, no longer a slave to a show schedule. Living life by your own rules. Traveling for pure enjoyment, rather than off to another show you have to set up.
Imagine creating the income you deserve and having the time to enjoy it. Would you like to be spending more time doing the things you love with the people you love? There are hundreds of thousands of people online just waiting to discover your work. Your creative work is a breath of fresh air on an internet that is overloaded with gossip and bad news.
People on Facebook your audience are hungry for beautiful, uplifting artwork that will bring them joy. They want your work in their lives - you just need to establish a presence in their news-feed and let them know that you exist - and are open for business. No more slugging it out at shows with 50 jewelers or 20 potters or 35 photographers or 50 fashion designers or 37 painters.
You will be taking your unique designs and talent directly into your audience's homes. You'll be the ONLY exhibitor at this show. Knowing how to use the Facebook platform is essential to gain access to this new and rapidly growing market - and I will teach you how to do exactly that in my in-depth, step-by-step course.
And Facebook has made it easy to find your customers. With the amazing targeting capabilities of Facebook you can target your specific customers right down to the smallest details: income level, things they buy, books they read, food they like, pets they own, movies they watch, interests they have - right down to the very artists they enjoy.
You can target zip codes, you can target life events like anniversaries, engagements, wedding dates, birthdays. You can target spending habits, favorite places, and just about any and every interest known. You can dial in on your exact customer and find the millions of people in the country that match, and show them your work right on their phone.
Website sales soar with precision marketing like this. What if you could reach an online audience that consisted of all of the customers who ever bought from you at all of the shows you have ever done? And an additional audience of all of those folks who stopped by your booth and looked and asked questions because they really liked your work, but only left with a business card?
What if you could talk with these people each and every day? What if you could message all of them with the click of a mouse, just like their friends message them? What if you could share your latest work, or your newest release in real-time on a live video feed to their phone? These thousands of people can watch you create in your shop LIVE, and then be prompted to visit your website to purchase a limited edition product from you.
This is just the tip of the iceberg when it comes to the power of Facebook marketing and just a small piece of what I will teach you in this course! Never has there been a marketing vehicle that allows an artist to get their work in front of thousands of their exact customers at will, and for a fraction of a cent What is it you're talking about? Do you hate your work, your craft? The art that you make and share with the world through your small business? That gift, that talent, that amazing thing that you do? Of course not! You love that! In fact, you love it so much that you decided to make a living doing it.
Or perhaps its not even the thing itself, but the amazing freedom that comes with working for yourself; 'choosing your own hours', as they say. It's awesome. You're awesome — in fact, you're a pioneer — an entrepreneur, a trail blazer. You are someone to be admired. Yet, somewhere along the line Somewhere along the line, you realized you used to look forward to the holiday season and now you dread it because you're spending it mostly inside of convention centers, instead of at home with your loved ones. Somewhere along the line, you got tired of missing your daughter's basketball games, or relaxing weekends with your spouse, or not being able to take that summer vacation with your family.
You got tired of holidays spent in a directors chair in the back of a booth, waiting for a painfully slow day to end, or weathering out a downpour. You got tired of the hustle, the back aches after set-ups and tear-downs. You got tired of the weak fair-grounds coffee, and just-trying-to-make-it through the weekend — hoping you would break even. Hoping the weather would cooperate, that your booth would be in a good location, that the show management would be on the ball, that everything would go right, because very little of it was in your control.
And so when you say, "I hate this" no, you don't mean your craft. You mean you hate the constant struggle to just make a living on the show circuit. Backbreaking set-ups and tear-downs Show management that doesn't care about you Missing valuable time home with your family Missing holiday gatherings because you're at a show Finding yourself forced to postpone the things you love because you had to book another show to make ends meet You don't have to live like this anymore.
I have spent over 27 years of my life setting up and tearing down more shows than I can count. Like you, I've spent countless days sitting in the rain. I've felt the disappointment of merely breaking even after a grueling week on the road. Discouraged, I've sipped the weak coffee, I've listened to the roar of generators or repetitive Christmas music all day, and lost my voice from days of endless talking.
I've missed my wife, and my kids, and the many things I've dreamed of doing. It should mean having greater quality of life - Having the ability to chase your dreams Six figure online sales each year Thousands of new repeat website customers Reaching thousands of potential customers everyday for free This course is a complete artist marketing formula.
A Facebook marketing system specifically designed for artists and craftspeople. Teaching you everything you will need to know for success. Most business pages get this very important first step wrong, dooming themselves from the start. Nailing your copy and keyword strategy right out of the gate. Knowing these strategies will give your page maximum exposure in search engine results and grow your fan-base at record speed. In this lesson you will learn just how vital your graphics are for drawing attention to your unique work and encouraging people to share your page, and your website.
I will teach you my best tips and techniques for creating header images, profile images, and post images that receive maximum engagement and cause rapid fan growth. Master-plan for a beautiful page that your fans will be thrilled to like and follow. Understanding the various parts and features of your Facebook Business Page. You will be blown away when I show you the amount of data and powerful access Facebook provides you on your business page. In this lesson you will learn how to navigate through the critical areas of your page so that you can benefit from all of the data, insights, and resources that are available.
This app will save you hundreds of frustrating hours along with hundreds of dollars. This bonus tutorial cuts through the clutter, showing you only what you need to know for the fastest and the easiest way to create magazine-worthy images that will make your customers eager to click through to your website and make a purchase. Social proof and word of mouth is the power behind the Facebook platform and you will learn how to maximize both. The power of the promotion. This is a powerful growth technique and it has the ability to single-handedly double your internet sales.
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In this lesson you will learn how to create the perfect promotion that can literally start doubling your fan-base every few days and kick-start your online sales. Promotions must be done in a very specific way or you will be breaking Facebook rules and risk getting your page shut down. Pages that are doing this wrong are at risk right now.
The art of posting for profit. There is an art to posting on Facebook which increases organic reach and encourages maximum engagement and sharing of your page. Shortcuts for finding great content to post.
Ever wonder what to post, how often, and what kind of posts work best? Well, in this lesson I will share little-known resources for finding great content to post so your fans can't wait to see and share what you post next. You will never be at a loss of what to post, saving you time and frustration. These are the exact posting techniques I have used to increase my fan-base to over 75, Networking can 10X your numbers overnight.
When done correctly you will tap into fans who will love your work and want to like and follow your page and ultimately become repeat customers. I'll teach you the strategies I use to find pages that have a high likelihood of sharing your work with their fan-base. I will teach you the strategies that I use to cultivate thousands of loyal, repeat customers. This is the Holy Grail of social media marketing, this is where you are adding fuel to the social-proof firestorm that is evolving on your Facebook page.
In this module we tap into the intrinsic power of video to deepen your bond with your fans all while driving more business to your website. A little known internet secret is that Facebook desires to be 1 when it comes to online video. To do this, Facebook has to unseat YouTube. Everything video. This lesson is power-packed. In this lesson you will learn how to use the video interface of your Facebook page, how to create videos with static images using free apps on your phone, how to create behind the scenes and product videos, and how and when to post these videos to maximize their impact.
Ebook - The Sales Messenger - 10 Lessons for Sales Success in Your Bus – Tremendous Leadership
This lesson alone will save you hundreds of dollars and will dramatically increase your fan engagement. You will be amazed at the ease of this strategy. The astonishing ease and power of Facebook Live. Imagine having your very own live broadcast in front of tens of thousands of people — potential customers — all for free! This would have been unheard just a few years ago; it would have cost you tens of thousands of dollars…if you could even make it happen.
In this lesson, I dive deep into the strategies I use to capitalize on the astonishing power of Facebook Live. I walk you through an analysis of many of the live broadcasts that I have done. I take you behind the scenes of my website to show you the sales increases in direct response to my live broadcasts so that you can see in real-time the impact this will have on your website sales. Finally, I go into step-by-step detail, showing you how to execute your own Facebook Live broadcasts — taking all the guesswork out of how to do it right!
I will teach you the simplest way to handle your email list. I will teach you how to easily use a free email platform that works seamlessly with your Facebook page and your website. No tech skills required. Setting up your MailChimp account so that you can start collecting the email addresses of soon-to-be repeat customers. In lesson 1 you will learn how to connect MailChimp to your Facebook page and your website, and start collecting thousands of email addresses from the traffic your page receives.
This lesson also includes a Pro Tip: how to use an app on your phone or tablet that automatically syncs to your MailChimp account to gather email addresses when you are away at shows or working in your studio. A bonus tutorial that dives deeper into how to use MailChimp is included in the resource section of the course. Premium and premium plus course only 02 Growing your mailing list by using the power of your page and post comments. These rarely used strategies give you the edge over any competition, and grow your email list by leaps and bounds.
Using your email list to drive weekly or bi-weekly limited edition releases, producing sales on demand. I take you behind the scenes of my website and email campaigns and show you the thousands of dollars in sales this technique brings in each time it is used. Use this strategy just once and you have paid for the course. This module is a course within a course and has the power to take your business to new heights. The strategies that I teach simplify the complex, focusing only on what you need to know to profit.
Too many marketing programs delve into all kinds of analytics, spreadsheets and unnecessary data. Familiarizing yourself with the Facebook Ads platform. In this lesson, I simplify and explain Facebook Ads Manager. You will be empowered by how quickly and confidently you navigate this user friendly interface. You will discover the essential tools you need while I will steer you clear of things you don't need. This will save you valuable time and money. Having a guide to walk you through this interface is priceless, and for this guide to be an artist like you Listen closely to their responses and take notes.
This should be a give-and-take session with the customer. You can use the notes later to customize a presentation or do a follow-up discussion with the customer. Below are some ideas for ways to start questions that get the customer thinking about current or potential problems. You can use the answers to help build your case when you are ready to present your product or service.